Date

Spring 2017

Spring 2018

Spring 2019

Role

Layout Design

Logo Design

Brand Identity

Tools

Photoshop

Illustrator

Website

bctfa.ca

Project Overview

The BCTFA is an association that overlooks high school track and field athletics throughout British Columbia. Working together with some members of BCTFA executive council, I have worked on various projects to create promotional material for their yearly major event of their Provincial Championships. This has included the creation of a poster, sponsorship booklet and records program for their 50th Anniversary of the event, as well as maintaining and updating their records programs for the Provincial Championships after 2017. These materials have reached audiences of event athletes, representatives from their various sponsors as well as spectators of all ages in attendance of the event.

Additional projects have included working together with the BCTFA to create branding identity for their first International Conference of Athletic Excellence beginning in 2018. Promotional materials include creating the event logo and brochures to provide conference attendees with more informaton about the event.

Pictured below from left to right: the front cover designs for the BCTFA Provincial Championships records booklets for 2017, 2018 and 2019.

Additional Note: Images used in these projects are taken by Ron Morley and other various photographers.

Alessi banner.

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