Holiday shopping, health & wellness: SFU experts available

Inflation and affordability continue to be top of mind for consumers as they prepare for the holiday season. Experts at Simon Fraser University are available to talk about pricing, gift-giving, food security and staying healthy during this busy time. 

SHOPPING:

SRABANA DASGUPTA, associate professor, marketing/strategy, business    
srabana_dasgupta@sfu.ca                     

• Durable goods, pricing, choice models, Black Friday/Cyber Monday shopping 

AVIVA PHILIPP-MULLER, assistant professor, marketing, business 
aviva_philipp-muller@sfu.ca                

• Marketing of innovations, consumer morality, and consumer well-being including how to counter moral opposition to certain products/services
• How consumers respond to moral transgressions in the marketplace 
  

KAM PHUNG, assistant professor, business & society, business  
 kam_phung@sfu.ca                   

• Tips for consumers looking to shop more ethically/responsibly 
• Forced labour, modern slavery/human exploitation in supply chains 

JUDY ZAICHKOWSKY, professor, marketing, business 
zaichkow@sfu.ca         

• Consumer behaviour, decision-making, brand management and gift-giving

HEALTH & WELLNESS:

LARA AKNIN, associate professor, psychology
laknin@sfu.ca                 

• Happiness, well-being, altruism (gift-giving, donating to charity) kindness, social relationships, money, inequality

SCOTT LEAR, professor, health sciences & Pfizer/Heart & Stroke Foundation Chair in Cardiovascular Prevention Research
slear@providencehealth.bc.ca 

• Exercise and tips to stay healthy over the busy holiday season including practicing self-care and compassion 

TAMMARA SOMA, assistant professor, resource & environmental management, co-founder, Food Systems Lab  
tammara_soma@sfu.ca                 

• Reducing food waste during the holidays, food insecurity/food security, school food and meals

CONTACT 

MELISSA SHAW, SFU  Communications & Marketing 
236.880.3297 | melissa_shaw@sfu.ca 

Simon Fraser University
Communications & Marketing |  SFU Media Experts Directory
778.782.3210

ABOUT SIMON FRASER UNIVERSITY

As Canada’s engaged university, SFU works with communities, organizations and partners to create, share and embrace knowledge that improves life and generates real change. We deliver a world-class education with lifelong value that shapes change-makers, visionaries and problem-solvers. We connect research and innovation to entrepreneurship and industry to deliver sustainable, relevant solutions to today’s problems. With campuses in British Columbia’s three largest cities—Vancouver, Burnaby and Surrey—SFU has eight faculties that deliver 193 undergraduate degree programs and 144 graduate degree programs to more than 37,000 students. The university now boasts more than 170,000 alumni residing in 145+ countries.