The column dimension of the TABLE statement creates a column for each formatted value of Type. Each cell created by these pages, rows, and columns contains the sum of the analysis variable Expenditures for all observations that contribute to that cell. Text in quotation marks specifies headings for the corresponding variable or statistic. Although Sum is the default statistic, it is specified here so that you can remove the heading. 
         type='Customer Base'*expenditures=' '*sum=' '