The column dimension of the TABLE statement creates a column for each formatted value of Type and a column labeled All customers that shows expenditures for all customers in a row of the table. Each cell created by these rows and columns contains the sum of the analysis variable Expenditures for all observations that contribute to that cell. Text in quotation marks specifies headings for the corresponding variable or statistic. Although Sum is the default statistic, it is specified here so that you can remove the heading. 
         type='Customer Base'*expenditures=' '*sum=' '
         all='All Customers'*expenditures=' '*sum=' '