REPORT= uses the report definition stored in PROCLIB.REPORTS.NAMEWRAP to produce the report. The second report differs from the first one because it uses different WHERE and TITLE statements. 
options nodate pageno=1 fmtsearch=(proclib); 
proc report data=grocery report=proclib.reports.namewrap
            nowd;
   where sector='sw';
   title "Sales Figures for the Southwest Sector on &sysdate";
run;