Introduction to Market Research Using the SAS System
Credits v
Using This Book vii
Chapter 1 Introduction
- Market Research Tasks
- Advanced Market Research
- References
Chapter 2 Sampling
- Introduction
- Types of Sampling
- SAS Data Set Example
- Calculating Sample Sizes
- Simple Random Sampling without Replacement
- Simple Random Sampling with Replacement
- Stratified Random Sampling
- Learning More
Chapter 3 Creating Survey Forms and Managing Survey Data
- Introduction
- Creating Printed Survey Forms with the DATA Step
- Producing Mailing Labels
- Entering Data
- Managing and Examining Survey Data
- Learning More
- References
Chapter 4 Producing Marketing Reports
- Introduction
- Producing Tabular Reports
- Using SAS/ASSIST Software to Produce Reports
- Graphing Marketing Data
- Learning More
Chapter 5 Analyzing Qualitative Marketing Data
- Introduction
- SAS Data Example
- Producing Crosstabulation Tables
- Analyzing Crosstabulation Tables
- Learning More
- References
Chapter 6 Analyzing Quantitative Marketing Data
- Introduction
- SAS Data Example
- Basic Tests and Measures for Quantitative Marketing Data
- Performing Tests of Means
- Performing Regression Analysis
- Learning More
- References
Chapter 7 Accessing Database Tables and Files
- Introduction
- Overview of SAS/ACCESS Software
- Defining SAS/ACCESS Descriptor Files
- Reviewing and Editing Descriptor Files
- Using the ACCESS Procedure to Extract Data
- Creating and Loading Database Tables and Files
- Learning More
Appendix Sample SAS Data Sets 159
Car Sales Data
Airline Cost Data
House Construction Data
Glossary 167
Index