Environmental Advocacy and Public Media
Confessions of an environmentalist
Communication as advocacy
Studies of News Bias and Effects of Coverage on Interpretation
Spin doctoring Environmentalism
Patterson and McLure: the power of news
The Agenda Setting Model
Silent Spring to Earth Day Ecology (1965-70)
PPT Slide
Rise and Fall- Downs (increasing press coverage creates concern, decline diminishes concern)
The Energy Crisis
Energy crisis as natural experiment in Agenda Setting
effects of shift
Changing Frames for Energy News
The rise and fall cycle
Attitudes and Behaviours
Thinking about the paradox
The effect on environmental and corporate PR/ advocacy
Changing Frames of Journalism
The Greening of the 1990’s
Third boom: Global Environmentalism (1988-92)
Advocacy and Credibility
Battle in the woods
Email: someone@microsoft.com
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