The IEBM HandBook Of International Business

                                                           Edited by Rosalie Tung, Ph.D. FRS. (Canada)

• Comprehensive and in-depth with an average of 5000 words per entry.
• Earch entry written by a leading international expert.
• Unique analysis of  leading global companies and international business leaders                                                                                        

The information explosion and the growing interdependence of different functions and disciplins,make it harder than ever to get to grips with international business world. And the globalization of industries and business ensures that ensures that no sector in a country's economy is entirely insulated from the dynamics of international business. It is therefore criticval thatyou are able to enderstand all business issues mwithin an international context.

The IEBM Handbook of International Business is a comprehensive,

concise,one-volume reference to the wide ranging topics,concepts and issues of international business.

Deveploped and expanded from the IEBM, we've added many new enttries of paricccular relevance to Interrnational business such as: International technology transfer, Internationall taxation, International intellectural property protection, Assessment of political risk, Countertrade, and many more.

Concepts and issues covered by IEBM are given more depth to refect their importance in an interrnational context. Forinstance, the entry on "Forign market entry strategies" is developed into a number of entries covering international joint ventures,licensing, exporting, and international mergers and acquisitions. The entry on"Management of foreignn exchange" is developed into additioinal entries on currency options and foreign exchange derivatives.

This handy reference is devided into five easy-to-access sections:

• Basic principles, concepppppts and issues in international business- including many nnew entries.
• Country/region focus-including entries on management practices in different countries and on institution unique to certain countries such as chaebols in South Korea and shosha Iin Japan.
• Profiles of leading international business firms.
• Short biographies of onternational business leaders.

• A glossary of key international business terms.

You can find your way around using the extensive cross referencing and,if you still want more information,there are sugestions for further reading at the end of each entry.

        MORE informations (ISBN 1-86152-216-9  (992 Pages Hardback)

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