P01: Process

Week 2

Company Name

Vegan Voyager

Refined User-flow Wireframes

Smartwatch

1. Purchase a personalized luggage tag

smartwatch task 1

2. Inquire about corporate orders, i.e. hotels, flights, through a form

smartwatch task 2

3. Read about sourcing and types of leathers

smartwatch task 3

4. Read about leather care

smartwatch task 4

5. See gallery of samples curated from user generated content, i.e. Instagram

smartwatch task 5

Constraints

Smartphone

1. Purchase a personalized luggage tag

smartphone task 1

2. Inquire about corporate orders, i.e. hotels, flights, through a form

smartphone task 2

3. Read about sourcing and types of leathers

smartphone task 3

4. Read about leather care

smartphone task 4

5. See gallery of samples curated from user generated content, i.e. Instagram

smartphone task 5

Constraints

Gaming Console (Connected to a TV)

1. Purchase a personalized luggage tag

console task 1

2. Inquire about corporate orders, i.e. hotels, flights, through a form

console task 2

3. Read about sourcing and types of leathers

console task 3

4. Read about leather care

console task 4

5. See gallery of samples curated from user generated content, i.e. Instagram

console task 5

Constraints

Brand Components

Fonts

Titles and headings

Sample:

Karma font

Text passages and buttons

Sample:

Roboto font

Source: https://fonts.google.com

Colours

Sample:

color palette

Source: https://dribbble.com/shots/3813816-Monstera

Black

black

Application: Headings, Text passages

Beige

beige

Application: Background color

Green

green

Application: Title, Buttons, On-page links

Yellow

yellow

Application: Visited on-page links

Imagery

Navigation Icons
search icon
account icon
shopping bag icon

Comments: To be applied in the navigation bar on desktop dimensions and larger

Source:
Search: https://www.flaticon.com/free-icon/search_149852#term=search&page=1&position=2
Account: https://www.flaticon.com/free-icon/man-user_74472#term=user&page=1&position=10
Shopping bag: https://www.flaticon.com/free-icon/shopping-bag_101780#term=shopping%20bag&page=3&position=16
Ampersand Codes Source: http://www.freebits.co.uk/convert-html-code-to-text.html

Social Media Icons
facebook icon
instagram icon
twitter icon

Comments: To be applied in the footer

Source:
Facebook: https://www.flaticon.com/free-icon/facebook_123717#term=facebook&page=1&position=11
Instagram: https://www.flaticon.com/free-icon/instagram-logo_87390#term=instagram&page=1&position=1
Twitter: https://www.flaticon.com/free-icon/twitter-logo-shape_39379#term=twitter&page=1&position=28

Luggage Tags
luggage tag 1

Source: https://www.leatherology.com/media/webImg/Standard-Rectangular-Luggage-Tag-new-Tan-483-229_nbase.jpg

luggage tag 2

Source: https://www.leatherology.com/media/webImg/Standard-Rectangular-Luggage-Tag-new-Tan-483-229-1_nbase.jpg

luggage tag 3

Source: https://www.leatherology.com/media/webImg/Standard-Rectangular-Luggage-Tag-Tan-483-229-2_nbase.jpg

Application: Product images with different views, laid on top of plant backgrounds below

Banner and Background
plant

Source: https://www.pinterest.es/pin/507992032951033198/

plant 2

Source: http://bloggersdelight-dk.bloggersdelight.netdna-cdn.com/wp-content/blogs.dir/10146/files/2017/08/wallpaper7.jpg

plant 3

Source: https://greengrowblog.files.wordpress.com/2017/06/170406_5.png?w=640

plant 4

Source: https://www.dropbox.com/sh/krcsg2cosxzrurn/AADBl5jAr9IyWzANH8yNBxxda?dl=0&preview=palm+love+%7C+freebies+%7C+desktop+wallpapers+%7C+tropical.jpg

plant 5

Source: https://68.media.tumblr.com/62ea0dc9c12899700debe1f5ed11a109/tumblr_oate5bcSb41ql6pc1o1_1280.png

plant 6

Source: https://www.pinterest.ca/pin/Ab9sluwTfeN1YzfJAz1blxspCBMQVxOAoKbXl1J7hAcIrSZ1XtpoBfA/

Application: Placed on home page or behind luggage tags as background