P01: Process

The Brand

What does the company do, or offer?

Offers personalized vegan leather luggage tags
Luggage tags are produced from recycled material and are debossed with a person’s message

Who is the company to potential customers? (as a person)

A company who is socially responsible, eco-friendly, cares and promotes cruelty-free treatment of animals, as well is an avid traveler

Why might this company entice someone to purchase a product or service

Commitment to socially responsible operations and values
All material is recycled and operations respect the environment
Target personas:

A fashion and travel enthusiast who is not vegan, but cares about ethical sourcing of material. They adore leather accessories, but only buys faux leather. The individual is in search for a unique luggage tag.
Someone who is vegan and supports companies who are committed to being 100% vegan and environmentally friendly – from products to production processes. Skeptical of truly vegan, eco-friendly-centric companies, therefore, rarely buys vegan leather goods unless they are well-informed. Currently seeking for a gift for a friend who enjoys travelling.

Wireframes

1. Purchase a personalized luggage tag

2. Inquire about corporate orders, i.e. hotels, flights, through a form

3. Read about sourcing and types of leathers

4. Read about leather care

5. See gallery of samples curated from user generated content, i.e. Instagram

Fonts

Option 1

Logo name

Examples: Lora

Sample:

Headings and paragraph

Examples: Open Sans Condensed

Sample:

Option 2

Logo name

Examples: Noticia Text

Sample:

Headings and paragraph

Examples: Roboto Condensed

Sample:

Option 3

Logo name

Examples: Karma

Sample:

Headings and paragraph

Example: News Cycle

Sample:

Comments:
Logo name assigned slab serif fonts. Serif represents traditional ways of doing things, i.e. leather work/artisanal craftsmanship, but bold for more approachable feel as veganism is a highly disputed, ethical topic.
Headings and paragraph assigned narrow sans serif fonts. Tall and narrow reminiscent of retro fonts. Sans serif fonts offer easier readability.

Source: https://fonts.google.com