Tony Sharley: We consider there is three types of experiences people come here for. For a lot of people, they’re coming to taste wine. They’ve heard of Banrock Station wines so they’re coming here to taste wine, and they’re finding out that there are other things that you can do here in terms of sitting here on the deck having a great environment that you can connect to. And then they might extend that out to exploring the boardwalks.

Secondly, there are those who come as wine tourists, they come for an experience, ‘so we’ve done some wine tasting, we’ve drunk some wine, we’ve had a lovely meal and we’ve done it in an inspirational environment and we’ve taken a walk on the walking trail’.

There’s a third group now, who are coming for the eco-tourism experience foremost. They are wanting to come to experience the nature trail and they’re very excited about the development of the 7km walking trail with the boardwalks and the bird hides. So effectively there’s a wine market, there’s sort of a wine tourism market and there’s the eco-tourism market which is people who are looking for an experience out there in the wetland.

And there’s a fourth market, if you look at the role we’re playing in terms of education. We’ve had groups of school children here with teachers. They take a two and a half kilometre trailwalk and with the teachers they work through the little story book that we put together for that trail. We've had the geography department at Melbourne university here three years in a row and they get their kids to do all sorts of projects and assignments on sustainability of agriculture, looking at the different industries which are being developed on the principles of sustainability. We’ve had groups of architecture students here, we’ve had land care groups here wanting to see what we’re doing. And you know we’ve had year 12 students from Wilderness College in Adelaide coming two years in a row now, coming as part of their geography. So I sense that there is a market there, in terms of working with schools, universities, learning institutions, because at the end of the day,

I think, we represent industry which is at the cutting edge of change. It’s a big thing for industry to be moving in to.