Goal:
Create a Finalized Logo and identity with colour scheme for Zella Holdings to be used with its subsidiaries
Additional End Goals:
Develop business cards, fax lead sheet, and letter head that include logo
First Stage - Initial Sketches
- Reviewed images of companies in the green energy/hydro industry (Innergex, Brookfield, Run of River Inc., AltaGas, BC Hydro, Pacific Hydro, etc.)
- drafed around 10 original logo sketch options for Zella to review
- interviewed employees and researched about the company - how it got its name, about its values, what its products are.
Second Stage - Vectorize Sketches
- Scanned hand-drawn logo sketches and clean up scans in photoshop to make it easier to see
- Redrew each logo in illustrator to vectorize imagge and added colour
Third Stage - Refine Logos
- Reviewed images of companies in the green energy/hydro industry (Innergex, Brookfield, Run of River Inc., AltaGas, BC Hydro, Pacific Hydro, etc.)
- drafed around 10 original logo sketch options for Zella to review
- interviewed employees and researched about the company - how it got its name, about its values, what its products are.
Fourth Stage - Choose 4 Favourites
- Scanned hand-drawn logo sketches and clean up scans in photoshop to make it easier to see
- Redrew each logo in illustrator to vectorize image and added colour
