Look + Tee - One-Of-A-Kind, Vancouver-Designed T-Shirts

Fonts

The company fonts - Arkhip for the main titles, and Kirvy (bold for headings, light for body copy.

Colours

The five company colours - teal, orange, pink, light grey, and dark grey.

Who We Are

What Do We Do?

Look + Tee is a Vancouver-based t-shirt company that makes limited edition, short run, one of a kind t-shirts. We design unique styles which are only available for one month, so that everything stays nice and fresh.

Who Are We?

We're Vancouverites - people just like you. We're professional artists and graphic designers with energy and creativity to spare, who want to share our work with the people of Vancouver. We love making t-shirts and being proud of what we wear.

Why Look + Tee?

We're all about great, sustainable design. Buying from Look + Tee means supporting local artists, and wearing awesome, local tees. Plus, our t-shirts are made in Canada from a 100% bamboo tri-blend, totally sweatshop free. That's right, they're environmentally and socially conscious, too.

What Do We Want?

We want you to look great in a t-shirt that few other people can call their own, and we want you to feel great about wearing it. Check us out!

Some Example Shirt Styles

Blue t-shirt with a bike on the front, with a family standing on the bike seat. Green t-shirt with two mountains on the front, with the taller mountain thinking about a knife and fork. Yellow-green t-shirt with a picnic basket on the front, containing a chicken drumstick, a glass of lemonade, and a watermelon slice. Yellow t-shirt with two trees that have legs, walking to the right. Purple t-shirt with a UFO flying in from the background and abducting a man with a tractor beam.

Potential Customer Tasks

Filtering Shirts

Customers can use multiple filters (for example, size, gender, and colour) to narrow their search for a shirt that suits them. Newly filtered results are then viewable.

A wireframe showing Look + Tee's homepage, with the user selecting the filter option for all of the shirts. A wireframe showing Look + Tee's filtering options for shirts, including colour, gender, and size. A wireframe showing Look + Tee's homepage, filtered specifically for shirts for males in medium sizes.

Comparing Colours

Once customers have decided to take a closer look at a shirt, they can quickly switch between different colours to determine which shirt they'd prefer.

A wireframe depicting one of Look + Tee's t-shirt pages, with the user selecting a different colour. A wireframe depicting one of Look + Tee's t-shirt pages, in a different selected colour than before.

Understanding Sizes

Sizes can vary across stores - a customer may be a small at Look + Tee and an extra small somewhere else. They can use the size guide tool in order to figure out how a Look + Tee t-shirt will fit them.

A wireframe depicting one of Look + Tee's t-shirt pages, with the user expanding the size guide tool. A wireframe depicting one of Look + Tee's t-shirt pages, with the size guide tool now expanded with details on the chest, neck, and sleeve dimensions of each size.

Viewing Past Styles

Although styles are only available for one month, customers may want to view past styles and see if Look + Tee has typically offered shirts that suit their style.

A wireframe showing Look + Tee's homepage, with the user selecting the hamburger menu in the top left corner. A wireframe showing Look + Tee's hamburger menu, with the user selecting the option to view past styles. A wireframe showing Look + Tee's past styles page, which shows past styles from August, July, and June 2015.

Proceeding to Checkout

If a customer has added a shirt or several shirts to their cart, they can proceed to the checkout where they may edit their pending orders and begin the payment process.

A wireframe showing Look + Tee's homepage, with the user selecting the 'view cart' option in the top right corner. A wireframe showing Look + Tee's cart page, in which the user has two pending items and chooses to delete one from their cart. A wireframe showing Look + Tee's cart page, in which the user now has one pending item and chooses to proceed to the checkout from there to complete their purchase.

Bibliography

Link to the non-semantic version of this page