Public Relations and Public Engagement PUB 212 (3)

A critical and applied approach to theories and practices of professional public engagement, with a focus on public relations. This course is problem-centred and issues-driven, and emphasizes the development of knowledge and skills of effective and strategic professional public engagement across a wide range of current and emerging media technologies, platforms, and communication environments. Prerequisite: 25 units; PUB 210W highly recommended.