Marketing Tech-based Products and Services BUS 754 (4)

What differentiates high-tech markets from more traditional ones is the environment of shrinking product life cycles, rapid changes in information and knowledge and great uncertainty about competitors. This course is designed to teach strategies for developing and executing marketing strategies in technology-intensive markets. Students with credit for BUS 556 or BUS 615 or BUS 702 may not take this course for further credit.