New Media in Research
AV Ð audio and video, not a sufficient term for todayÕs
media.
Rich Media Ð generic term for multi-layered,
multi-dimensional media. Such as
video or audio, the data includes context, emotion, socio-economic factors, as
well as informational content.
Esperanto Ð (http://www.uea.org/info/angle/an_ghisdatigo.html)
a promise of a universal language that is revisited by new media.
New Media Ð a term destined to out-date itself. New media represents
the concept of convergence between
two historical trajectories: computing and media technologies. As defined by Lev Manovich (http://www.manovich.net/)
new media can be recognized according to these general tendencies of a culture
undergoing computerization:
1)
Numerical Representation (conversion of reality into
numbers)
2)
Modularity (media elements can be broken down and
reassembled Ð images, sounds, behaviors, pixels, polygons, scripts, etc.)
3)
Automation (creation, manipulation, and access to new media can be
automated)
4)
Variability (digital reproduction can produce different
versions Ð liquid, mutable)
5)
Transcoding (translation from one format to another)
New media exists on two levels:
1)
The cultural layer:
2)
The computing layer:
á Processing
á Sorting
and matching
á Function
and variable
á Computer
language
á Data
structures (database)
New Media Cultural Forms
1)
Algorithmic Ð The virtual computer-based space (2-D GUI, 3-D
navigable environments such as video games)
2)
The Database (search, match, sort, filter, are the standard
methods of navigation)
The database is a standard form of contemporary
culture. Data now includes images,
audio, video, text, statistics, etc., stored in structures such as arrays (one
dimension = vector, two dimensions = matrix), linked lists, tables, and graphs.
Navigation through data structures is the task for
researchers using new media. Database navigation schemes can be considered as
informational or knowledge narratives.
Some examples of web based database narratives are:
The influence of transcoding on media is evident in our culture
(Matrix http://www.apple.com/trailers/wb/matrix_reloaded.html)
The process of moving from a site of inquiry to the
construction of knowledge using new media is:
Reality > Media (capture, collection) > Digitization
(data creation) > Database (data is cleaned up, organized, indexed) >
Analysis (learning)
Contemporary software applications can be seen as database
navigation tools. Programs like
Flash, Director, Premiere, Final Cut Pro, ProTools, etc., create a narrative by
allowing a particular trajectory to be defined by the user, through a database
of stock material such as video, audio, buttons, objects, behaviors, etc.
Towards a method for using new media in research
(Specific articles on using video in research:
http://www.sfu.ca/media-lab/cmns362/Spotlight45.pdf
http://www.sfu.ca/media-lab/cmns362/spotlight72.pdf)
Before you begin:
- What
is the purpose of the research?
- Is
recording primarily for presentation or analysis?
- What
is the specific value of recording video, audio, or stills in context?
- Is
specific information required that cannot be obtained from another course?
- Determine
the difficulties using recording equipment in the particular context.
- How
will your recording compliment other methods of data collection?
- Scout
location to prepare for issues concerning accessibility, power, space,
light, sound.
- Create
an equipment list, and check all equipment before recording.
- Bring
lots of writing implements and notebooks.
The Dry Run:
- Always
try out the equipment in a Dry Run before going in for actual data
collection.
- Adjust
the placements of equipment, length of sessions, setup times, equipment
list, etc. based on the Dry Run.
Reality:
- Most
situations require permission from your subjects before you start
recording (a sample Talent Release Form is at:
http://www.sfu.ca/media-lab/cmns362/Talent%20Release%20Form.htm
Or
http://www.qualidata.essex.ac.uk/about/document.asp)
- The
introduction of a recording device (camera, microphone, video camera) into
a social situation invariably causes discomfort and possibly effects
behavior (The Researcher Effect). To address this you can try:
- Using
a hidden recording device (caution: moral and ethical issues)
- Introducing
the recording device before you start recording (hours, days) to allow
subjects to get familiar with it.
- Having
the subjects do the recording (participant research)
Media:
- The
more equipment you use the more it will effect the situation, sound and
light quality may have to be sacrificed to reduce equipment requirements.
- If you
are capturing only for analysis and not for presentation, quality can be
reduced but you must maintain intelligibility throughout or data will be
lost.
- External
microphones are usually a good idea to be able to isolate required audio.
- Background
light and sound can interfere with a recording, but you must balance
artifice with recording quality Ð your task is to capture reality not make
a film.
- Bring
lots of extra tape and batteries
- Label
all tapes with:
- Reel
number (a specific number for each tape)
- Research
Project
- Date
and Time
- Keep
extensive field notes of details and observations (resist the inclination
that you will remember, write it down). Write down what the recording device does not capture.
Digitization:
- Decide
on the format you will analyze your data (resolution, frame rate,
channels, compression algorithm, etc.)
- Calculate
the required disk space (i.e., 3.5min of DV video = 1gig disk space) and
make sure there is enough for the project.
- Preliminary
logging can happen while capturing data to the computer.
- Future
development will probably eliminate this stage, which takes data captured
on a linear format (audio and video tape) and converts it to a non-linear
form on the computer.
Database:
- Once
the data is captured (digitized) it must be cleaned up or removed of any
information that is of no use to the inquiry (i.e. test shots, mistakes,
shots without permission, etc.). Caution: careful what you through away,
mistakes can be informative.
- First
stage of annotation is indexing data by date, subject, time, location,
event, etc.
- Second
stage of annotation breaks down the start and end of specific events by
key framing time-code locations. For example subject begins to speak about
a subject at point A and stops at point B.
- Third
stage of annotation extracts as many details as possible from the data,
such as transcriptions of an interview, emotional responses, specific key
events, and all other observations
- All
annotations are sorted and indexed into logical orders based on your
analysis protocol.
Analysis:
- To
fully log, transcribe, annotate, and analyze one hour of videotape takes
about 20 hours.
- Stimulated
recall sessions are an option (selected parts of the recordings are played
back to participants who are then asked to comment).
- New
media data can be analyzed using quantitative methods such as spectral
analysis, event counts, etc., but it is more suited to a combination of
techniques that include ethnomethodological approaches.
- Audio
and video provide rich data, which can be overwhelming if a strategy is
not adhered to. Analysis strategies can effect how the previous stages of
data gathering are done so this whole process benefits from repeated
iterations.
- Human
behavior patterns within a specific contextual interaction require
analysis that informs all levels of the inquiry.
- Examples
of ethnographic approaches to contextual research are:
- The
sonic portrait (R.Murray Schafer, 1977), defining acoustic environment by
the production of a soundscape that is created from a listeners
perspective.
- Acoustic
Communication Model (Barry Truax, 2001), combinations of objective
features with subjective reactions create a milieu.
- Readymade
video for daily learning in an intensive care unit, (http://space.interactiveinstitute.se/projects/iva-projektet/concept.htm)
Digital research software:
http://www.scolari.com/
http://www.luc.edu/infotech/research/software.htm
http://www.qsr.com.au/
http://www.squarebox.co.uk/catdv/
Other resources:
Qualidata Ð qualitative data services (http://www.qualidata.essex.ac.uk/about/introduction.asp)
Levitated Ð very cool data art site
(http://www.levitated.net/daily/index.html)
Soda Ð more cool research art
(http://www.soda.co.uk/)
Design Master class Ð Danish site on design and research,
many links
(http://www.master-class.dk/links.php)
Stephen Wilson Ð Links and essays by a premiere information
designer
(http://online.sfsu.edu/~swilson/)
The Scottish Centre for Research in Education Ð many essays
on research methods
(http://www.scre.ac.uk/tpr/trspotlightmenu.html)
Ethnomethodology
http://www2.fmg.uva.nl/emca/
http://www.hewett.norfolk.sch.uk/curric/soc/ethno/intro.htm
http://www.sfu.ca/media-lab/cmns362/hci-technometh.pdf