Since 2001 Alias has been part of the Cassina group, recently bought out by Poltrona Frau, which has strengthened the position of the brand in the Italian and international sphere; Alias distributes its products in 50 countries and has about 1000 furniture stores. The international success of the Alias brand is based on the on-going work of the company in developing creative research and product quality, the latest technology and solid production capacity, communication image, marketing intuition and extensive distribution experience. Alias design collections offers a wide range of items for interior and exterior requirements, the home and contract, communal areas and areas for communities. As it continues to work towards innovation, Alias experiments with different materials such as wood, plastics, fabric and metals. The company also invites numerous designers with different educational backgrounds and training in order to grasp fresh ideas like Giandomenico Belotti, Mario Botta, Carlo Forcolini, Alberto Meda, Paolo Rizzatto, Riccardo Blumer, Jasper Morrison, Alfredo Häberli, Tamar Ben David.