Key Ideas

Raises the similar point that was made by Carlotta about the purchase of companies by investment groups and those groups tendency to squeeze companies dry before selling them.

"We are losing too quickly, the seasoning, the taste, and the traditions, like we are losing the family traditions unfortunately." for the next few minutes Franco also describes the problem of the fact that young people no longer want to do many types of jobs and that these jobs and skills are the types of jobs that season a person, build character perhaps. In a way, working at whatever one can in one's youth is an investment in skill and experimentation that will be beneficial throughout life afterwards.

Companies such as Cassina and B+B that rely on small factories surrounding Milano and the focus of skills and knowledges centered in towns like Meda and Omegna are in danger because people in these towns are ageing and retiring and instead of their positions being replaced by younger people who carry on the skills and the methods, they are closing down because this knowledge, this skill, is eroding and disappearing.